Loblaw, Canada

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Loblaw Companies, Canada’s largest buyer and seller of seafood, has made significant commitments to sourcing MSC certified sustainable seafood for its customers.

As part of a company-wide corporate social responsibility commitment, the company has turned its commitment into action this year by increasing its range of MSC labelled products nearly threefold, from 16 to 47 products in 2010.

Loblaw rolled out a high profile joint-marketing campaign with the support of the MSC to raise customer awareness.

Paul Uys, Vice President of Sustainable Seafood, Loblaw Companies has been an influential champion of the ambitious target.

“Loblaw is committed and we believe by our actions we will have a positive influence on the market as a whole, our vendor community and on the health of Canadian fisheries in the long run.”