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Promote your MSC labelled range in-store

“Recent campaigns have proved that shoppers are receptive to sustainability messages in-store. Sending out clear sustainable messages to shoppers helps create demand for sustainably-sourced seafood."

Simon Edwards, Global Marketing and Communications Director, MSC

According to a study conducted by the In-Store Marketing Institute, 68% of consumers said in-store messages affect their buying decisions.

Consumers care a great deal about seafood sustainability but in retail environments consumers become shoppers with specific tasks that they concentrate on. In-store marketing disrupts habitual shopping patterns and taps into values that are very important to your customers.

By promoting the MSC ecolabel in-store, you will reinforce your commitment to sustainable seafood with shoppers as they directly experience your brand.

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