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Increase sales of MSC labelled products

Promoting the MSC ecolabel in store is an opportunity to increase sales of your MSC labelled products. Participating stores and brands have reported an increase in sales across all MSC labelled products following the launch of a marketing campaign.

200-500% increase on sales of MSC labelled products

In Sweden, national retailer Coop partnered with seafood brands Abba Seafood and Findus to communicate to customers via in-store information across all of its 720 stores, they also used leaflets delivered to 3 million Coop members and a national press advertising campaign. During the campaign sales of MSC labelled products increased by 200-500%.

Take a look at other success stories