Campaign objectives

We’ve put this marketing toolkit together for retailers and brands supporting the MSC ecolabel. It will enable you to quickly create campaigns that promote your commitment to sourcing sustainable seafood.

By carrying out joint marketing campaigns with the MSC, you can:

Getting started

The toolkit provides many examples of how retailers and brands have already benefited from carrying out joint campaigns as well as a host of inspirational ideas from shopper marketing agency Saatchi & Saatchi X, which you are free to adapt to fit your own retail template and promote your MSC labelled range.

Get started here...

Read some recent success stories from around the globe