MSC Agency briefing pack

Need guidance on campaign messages?

The MSC’s Agency briefing pack is designed to provide creative agencies, as well as in-house creative/design departments with important information on what makes the MSC program effective and unique to help implement and roll out successful consumer campaigns.

View the MSC Agency briefing pack on Slideshare

What you’ll find inside this pack:

  • Information about the MSC program
  • Guiding principles for MSC campaigns
  • The MSC's consumer strategy
  • Campaign guidelines
  • Sign-off process


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